Adding £800,000 Turnover Overnight

After 12 years of grueling organic growth, Richard learned how to acquire his competitors. Discover how he bought out his shareholders, secured his first asset deal for £10,000, and immediately acquired an £800,000 tech agency.

Dealmakers Case Study: Richard B. Industry: Marketing Technology Deal Strategy: Asset Purchase & Cross Selling
Middle-aged man with beard and receding hairline wearing a gray t-shirt, against a white background

Taking Control of the Future

Richard spent 12 years burning the candle at both ends to grow his marketing technology business. When two shareholders refused to align with his vision, he bought them out. Suddenly, the entire future of the company rested entirely on his shoulders.

He realised that organic growth was too slow and painful. After discovering the Dealmakers Mastermind programme, he saw the light. He learned that anyone with determination could go out and buy a business without suffering through a long and exhausting courtship period with potential sellers.

"The thing that really came across is that it was not just for a select number of people, but for anyone with the right attitude and determination who could then go out and buy a business."

Buying Assets to Build Momentum

Richard approached an agency that had completely run down its staff but still possessed a strong brand, case studies, and inbound inquiries. He negotiated a rapid asset purchase for just over £10,000. It paid off immediately. A single inbound inquiry generated from that acquired website turned into a won pitch worth more than the entire acquisition cost.

Most importantly, getting his first deal over the line gave him massive credibility. When talking to other potential targets, he could finally prove he was a serious buyer with a proven track record of closing deals.

£10k

First Asset Deal

100%

ROI on Day One

∞

Credibility Gained

Creating the One Plus One Equals Three Effect

Armed with new gravitas, Richard secured his second major deal. He acquired an agency specializing in a specific software platform boasting a turnover of £800,000. Because the business operated entirely remotely using cloud infrastructure, integrating it into his group was seamless.

The cross selling opportunities exploded instantly. Clients from his flagship strategy agency began requesting the newly acquired technical services, while the newly acquired clients eagerly bought into his high level strategy services. With a robust deal team of lawyers and accountants now fully in place, Richard is aggressively hunting for 20 more acquisitions to become a top five independent UK agency group.

£800k Acquisition

Software platform specialist agency

100% Remote

Seamless cloud-based integration

Cross Selling

Strategy + Technical services combined

20 More Targets

Goal: Top 5 UK agency group

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